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ANTIDIARY 

ANTIDIARY

A look into the pysche of an artist on the verge of a breakthrough.

A look into the pysche of an artist on the verge of a breakthrough.

2016
Agency: R/GA

Client: Samsung/Fenty
Role: Art Direction & Design

2016
Agency: R/GA
Client: Samsung/Fenty
Role: Art Direction & Design

ANTIdiaRy is an episodic, multi-platform journey that takes fans deep into the psyche of a cultural icon and revolutionary artist. At the center of the experience was a mobile virtual reality site that let fans explore Rihanna's world.

The story unfolded across TV, mobile, OOH, social, and physical "Sleep No More" events, with new clues, codes, characters, and mysteries at every turn.

ANTIdiaRy is an episodic, multi-platform journey that takes fans deep into the psyche of a cultural icon and revolutionary artist.

At the center of the experience was a mobile virtual reality site that let fans explore Rihanna's world.

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Mobile Landing Page

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Opt-in Confirmation

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Mobile Room Navigation

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Room 6 Landing Page

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Room 8 Landing Page

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Room 6 Interior 

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Room 8 Interior

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