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MAKING MATERIAL DESIGN

MAKING MATERIAL DESIGN

Introducing Google's new design language.

Introducing Google's new design language.

2015
Agency: B-Reel

Client: Google
Role: Art Direction & Design

2015
Agency: B-Reel
Client: Google
Role: Art Direction & Design 

The introduction of Google’s Material Design visual framework was an ambitious attempt to redefine digital interfaces in the age of touchscreens, as well as an unexpected provocation from a company not exactly famous for aesthetics. 

We partnered with the team behind Material Design for an in depth look at its theory, influences and applications, as well as the behind the scenes story of how it came to exist. 

The introduction of Google’s Material Design visual framework was an ambitious attempt to redefine digital interfaces in the age of touchscreens, as well as an unexpected provocation from a company not exactly famous for aesthetics. 

We partnered with the team behind Material Design for an in depth look at its theory, influences and applications, as well as the behind the scenes story of how it came to exist. 

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