©25
ACD, BASIC®
John Bermingham (b. New York, NY) is an art director, graphic designer & writer. His work shifts between image making, conceptual narratives, & digital brand expression. Currently Associate Creative Director at Basic®. Previously with Stink Studios, ueno, B-Reel & R/GA. Notable brand collaborations include lululemon, Gucci, Oura and Arc'teryx. As seen in Cannes Lions, The Clios, awwwards, & The Webbys.
001
PERSONAL, PERCEIVING INFINITY
©25
A VEO3 experiment that culminated in a short film inspired by William Blake’s Auguries of Innocence, serving as a meditation on the nature of life. Role: Director, Writer, Editor – Basic®, Tools: VEO 3, Eleven Labs, PR.
002
LULULEMON, DESIGN DNA (BASIC®)
©25
A film series that deep dives into the design intent of lululemon's products. Focusing on the unseen product innovations that make up some of the best sportswear in fashion. Role: Art Direction, Film Direction—Basic®, Team: Matt Kipper (CD), Rielly Dunn (CW), Steelworks (CGI), Post: BYT NYC.
003
SAMSUNG, ANTIDIARY (R/GA)
©17
ANTIdiaRy is an episodic, multi-platform journey that takes fans deep into the psyche of a cultural icon and revolutionary artist. Resulting in the fastest album to go platinum, in just 14 hours. Role: Digital Design—R/GA, Team: Trevor Eld (ECD), Tristan Kincaid (CD) Felipe Ferreira (ACD) & Vitor Andrade (DD)
004
GOOGLE, EXPERIENTIAL (STINK STUDIOS)
©17
An interactive art gallery where guests could find their doppelgänger in the Metropolitan Museum of Art’s collection using machine vision. Role: Art Direction, Digital Design—Stink Studios, Team: Oleg Pashkovsky (T) Olivier Gillaizeau (CD)
005
GUCCI, DIGITAL FLAGSHIP (BASIC®)
©22
A new digital home for the legendary italian fashion house, where fantasy & reality are blended together in a delerious ecomm experience. Role: Design Direction—Basic®, Team: JP Burcks (D), Matt Kipper (CD) Ryan Vancil (DD) & Matthew Grice (MD)
006
CASA NOBLE, FINE TEQUILA (BASIC®)
©23
To elevate Casa Noble beyond common tequila tropes, we borrowed codes from fine jewelry and luxury fragrances, reflecting its true nature as a spirit crafted for contemplative sipping. Role: Art Direction, Design—Basic®, Team: Matt Kipper (CD), Arjun Menon (D), Haruko Hayakawa (CG)
007
VIZIO, DIGITAL FLAGSHIP (BASIC®)
©22
Inspired by entertainment's power to immerse, VIZIO's new site was designed to evoke rich sensory experiences. Role: Design Direction—Basic®, Team: Veronica Cordero (CD), Ariel Irby (D), Tyler Shea (CW)
008
THE PRISONER, OWN THE NIGHT (BASIC®)
©23
For The Prisoner's debut lifestyle campaign, we eschewed conventional wine marketing by conjuring dreamy, paradoxical figments of the brand's imagination, aiming to cultivate an elusive and mischievous aura rather than simply selling wine. Role: Art Direction—Basic®, Team: Matt Kipper (CD), Rielly Dunn (CW), Anna Pollack (DP), Vince Aung (P)
009
LULULEMON, LEGGINGS (BASIC®)
©23
Product education for lululemon leggings, the goal was to help consumers understand and navigate the products, using styling and minimalistic set design to convey the design intent behind each legging. Role: Art Direction—Basic®, Team: Matt Kipper (CD), Rielly Dunn (CW), Anthony Trevino (P), Anna Pollack (DP)
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(Ongoing Works ©2025)
JOHN EDWARD BERMINGHAM