"Design DNA" Bringing lululemon's unseen design innovations into the spotlight. lululemon® (2025)
Role: ACD, Basic®
Crew: Matt Kipper, Rielly Dunn, Krystle Cruz
CG: Steelworks London
Post: BYT NYC
"Creative Process" To define the tone of voice and visual texture of the concept, we produced a series of spec films. Utlizing AI tools we were able to rapid prototype short films, informing our process as we went into a full scale production.